B2B / HEATING

FORGING CONNECTIONS BEYOND TRADE SHOWS.

Brand building in B2B is arguably more challenging than in B2C. Together with a German leader in heating appliances, I identified new ways to engage with their key audiences and create innovative touchpoints that could help the brand be closer to their target audiences, both at trade shows and through roadshows and new formats.

#Innovation #Touchpointstrategy #Brandexperience #Prototyping

CONSULTANCY/AGENCY: INTERBRAND | WORK: LIVE