INSURANCE / HEALTH TECH

MAKING REACHING OUT LESS STIGMATIZED.

Mental health is rightfully losing its stigmatic role in society. However, taking the first step towards counseling remains challenging. To develop a chatbot that reduces the barrier to consultation, I led the consumer research efforts in Asia, from research design to analysis and strategic: recommendations.

I conducted quantitative customer research to inform the development of AXA’s ‘Emma’ chatbot. Read more about this case here.

#Quantitativeresearch #UX #Digital #Health #Insurance

CONSULTANCY/AGENCY: PROPHET | WORK: LIVE