ABOUT ME.
VISION.
My vision is for every brand to be able to spark a positive shift in people’s ambitions and inspire them to co-create a better future.
MISSION.
My mission is to empower brands to authentically tap into, engage with, and invest in the culture of the moment. By blending creativity with strategy, I build brands and move them to envision and create the most memorable experiences, which excite, surprise, and connect.
STORY.
Thank you for taking the time to visit my site. I’d be delighted to meet you in person and learn more about you and how we can collaborate. To kick off our conversation, I have tried to condense my story into a few paragraphs:
My journey began with a passion for two things: cars and culture. Growing up in a community of car enthusiasts, I was immersed in the world of wheels from a young age. My love for games, movies, and TV series led me to explore beyond Germany, particularly Japan. An exchange trip to the Japanese countryside deepened my fascination with the language and culture.
Combining my talents in languages, creativity, and empathy, I studied marketing and communications in Japan, landing my first job in qualitative research. Missing the automotive world, I joined Nissan’s global marketing team, shaping product strategies worldwide.
Driven by a desire to keep learning and honing my craft, I pursued an MBA, which took me to Italy and Singapore. I then focused on brand and strategy, based out of Berlin, working with top firms and as an independent consultant for renowned brands from across categories. As you can probably imagine, I couldn’t help working with numerous car brands ever since, and expanded my client and collaborator roster in Japan as well.
Thank you for your interest in my journey thus far. Whatever your category, challenge or brief, I’d love to hear from you and explore how we can work together.