Both established and upcoming brands often struggle to understand where they are going and how they can get there. Whether it is purpose, positioning, identity, experience, principles, partnerships, inspiration, or naming, I always strive to collaborate with brands in a way that helps them be distinctive, authentic, and engaging, while building growth with their brand at the center.

Marketing is about generating growth. Whether it’s go-to-market strategy, product planning, portfolio strategy, or building bespoke approaches for clients to grow, I am building on my experience working in product marketing at Nissan and developing the right market strategies for global consumer goods clients around the world as a consultant.

I started my career in market research, focusing on deep consumer insights. From bespoke qualitative depth interviews to focus groups, ethnographies, and online community work, I embed empathy and understanding of true consumer motivations in everything I do.

For my agency partners, I have helped build proposals and drive pitches that not only exceed client expectations but also serve as a springboard for long-term partnerships. I will help you plan and win that chemistry meeting, craft winning stories, and pitch in ways that will inspire your clients to dream bigger

Every new product and venture requires a human-centric approach to strategy, delving deep into user mindsets while distilling insights into high-level implications. Combining my expertise in strategy beyond digital products with agile methods, design thinking, UX knowledge, and research grounded in empathy and cultural finesse, I build the foundation to make businesses relevant to people. This involves creating personas, user/customer journeys, and stories that inspire both design teams and decision-makers.

If there is one thing that distinguishes good from great strategists, it’s that we are always observant of people, needs, and trends around us. I make these observations digestible and turn them into insights and trend reports that won’t end up collecting dust. Because I am particularly invested in Japanese brands, I am currently building a bespoke support service for Japanese clients looking to reach audiences outside of Japan.