Automotive

EMBRACING PAST & FUTURE.

Motorsports is almost as old as the car itself. I have been the go-to source for livery design strategy for one of my clients, influencing how designers approach the next generation of liveries from Le Mans to GT Sports.

The client, arguably the most iconic and successful sports car brand in the world, wanted to redefine their design strategy to shape the next generation of race cars, from Formula E to endurance racing, from works teams to customer cars.

The start of an entirely new design strategy was kicked off with a new design for Le Mans. The brand needed to delve into the past and find a new way to both nod to race-winning liveries from the past while highlighting the shift to a new era in motorsports.

#Design #Designstrategy #Automotive #Experience

CONSULTANCY/AGENCY: INTERBRAND | WORK: LIVE