TECH

JAPANESE E-COMMERCE FOR EUROPE.

We partnered with a Japanese e-commerce giant to deeply understand how to conquer the European market through a comprehensive understanding of user needs and a bold new venture to address those needs.

During the Discovery Phase, we explored user motivations across major European metropolises and developed a prototype based on value propositions that would help the client carve out a relevant niche in the e-commerce market.

Through immersive kick-off workshops, online and in-person user interviews, competitor audits, the development of a working digital prototype, and an assessment of the potential go-to-market strategy, we created key artifacts to be built upon for further steps in the company’s global strategy.

#Design #Venturebuilding #Venturedesign #UX #Designstrategy

CONSULTANCY/AGENCY: GOODPATCH | WORK: CONFIDENTIAL