Automotive

PERSONALITY MATTERS.

When you are one of the most iconic and expensive car brands in the world, your image is shaped by your owners, your heritage, and the experience you provide along every step in the customer journey… as well as that feeling when you hit the accelerator.

Amid a revamp of the business strategy, our client was in dire need of guidance for their tone of voice and design. We created a brand archetype that not only helped set a new direction for the brand’s expression across touchpoints, but also highlighted the need for a new brand positioning.

#Brandstrategy #Brandpersonality #Designstrategy

CONSULTANCY/AGENCY: INTERBRAND | WORK: LIVE