NAMING

Automotive

NAMING A ONCE-IN-A-DECADE NEW CAR MODEL.

Naming a new car is, for a car enthusiast who happens to work in branding, an honor. Naming projects are not easy, however, as most attempts at finding the perfect name are thwarted by the reality of legal and language checks.

For an all-new vehicle that was a first for the brand, the expectations were huge. We managed to identify names that work from a linguistic angle as much as from a brand angle, slated to work side by side with the legendary legacy models in the brand’s portfolio.

#Brandstrategy #Naming #Branding #Creative

CONSULTANCY/AGENCY: REDACTED | WORK: CONFIDENTIAL