Automotive

LUXURY FORESIGHT.

It takes courage to admit that, while your products are sold out in advance and you are already an automotive and luxury icon, you may not be able to reach younger audiences on a deeper level.

We combined a global research study, looking into Gen Z luxury desires from the US to China to Japan with expert roundtables featuring thought leaders from the luxury sector across categories to derive needs territories that will help the client connect with younger audiences better.

#Brandstrategy #Insight #Trends #Luxury #Automotive

CONSULTANCY/AGENCY: REDACTED | WORK: CONFIDENTIAL