Automotive

CREATING A WHOLE NEW SUB BRAND.

Serving demanding customers in the luxury and enthusiast segment is not an easy task. With already a handful of sub-brands in their portfolio, the client asked us to evaluate and recommend the best way to consolidate services under one umbrella.

By auditing their current brands, how they communicate, what they offer, and understanding their target audience’s needs, we built the basis to create a new brand that will help solve the confusion of sub-brands internally and boost the desirability and value of services rendered for the target audience.

#Brandstrategy #Valueproposition #Brandarchitecture #Cocreation

CONSULTANCY/AGENCY: REDACTED | WORK: CONFIDENTIAL