Automotive

FROM AUTOMOTIVE TO LUXURY THROUGH MUSIC CULTURE.

How can you shed a slightly dated brand image that has aged with its target audience, help it resonate with a younger demographic, and expand into categories beyond automotive?

Together with the client, we delved into the past, present, and future of the brand, exploring its place in pop culture to forge a new ambition beyond luxury automotive. By focusing on music as a springboard for the brand to move into broader luxury, we crafted a clear ambition and positioning, along with new initiatives to make it a reality.

#Brandstrategy #Positioning #Experience

CONSULTANCY/AGENCY: REDACTED | WORK: CONFIDENTIAL