EXPERIENCE PRINCIPLES

Automotive

CREATING A COHERENT BRAND FEEL.

In a world where brands are abundant, and 360 degree means almost infinite touchpoints, customer experiences, and stakeholders to manage, creating a coherent brand feel is challenging.

In the automotive category, one of the biggest spenders in marketing, this is a huge challenge. Our client had already undergone a transformation of their visual brand identity and a complete overhaul of the model line-up, but struggled to feel distinctive and coherent across touchpoints.

The question: What are the essential principles to steer their brand experiences, so that people know who they are interacting with without seeing their logo or products?

From stakeholder interviews to multiple workshops together, with departments ranging from brand to dealerships, as well as agency partners, we identified those elements that make the brand feel like…them. An integral part of internal and external briefings, the principles are being applied across touchpoints, shaping all in the brand’s interactions with their target audiences.

#Brandstrategy #Experience #Design #Automotive

CONSULTANCY/AGENCY: REDACTED | WORK: CONFIDENTIAL